How PR Software is revolutionizing workflow
Sara Calabro talks to a half-dozen industry pros about their use of PR software applications, how it has vastly improved efficiency, and ways it can be further enhanced.Applications Reviewed: Market360, Vocus Public Relations, Performa, MediaSource, Big Time, Pranywhere.
Application:Big Time
Manufacturer: BigTime Software
User: Bryan Glaza, VP, corporate communications, Ashton Partners
What do you use it for?
In order to avoid the need of having to change our systems or add new work, we really wanted a flexible software system that would help improve our time tracking, reporting, and billing. BigTime immediately met our initial needs in full.
How has it changed your job?
The various features of BigTime have enabled us to focus more on management and planning, instead of administrative issues. Our senior staff managers can now get an immediate real-time snapshot on client work, as well as the productivity and profitability of each member of the staff. In addition, our billing process has been streamlined significantly, as demonstrated by the reduction in the time associated.
How could it be improved?
We are awaiting the BigTime link to MS Project, which our managers use to develop their project plans. I have been told it should be added to the system within the next month.